Product Description

House of Kamal is a luxury ethnic wear brand known for its artisanal craftsmanship and timeless designs. The project involved creating a full brand identity and a website that reflects sophistication, heritage, and attention to detail. From the logo to the final website, every element was designed to match the elegance of the products and the ethos of the brand.

Iterative Process:

We started with multiple branding workshops to define the brand’s tone, aesthetic, and values. Logo design went through several refined iterations — exploring typographic elegance, Hindi lettering, and symbolic motifs like the lotus. The website was prototyped in phases, with regular feedback loops to ensure the brand’s identity stayed consistent across pages, product listings, and mobile experiences.

Creative Process:

The visual design centered around minimalism, pastel tones (especially soft pinks), and premium typography. We created a stacked and horizontal logo variant, mockups for clothing tags, packaging, social media kits, and detailed styling for the online storefront. The UX focused on visual storytelling — allowing the garments to take center stage while maintaining a modern, polished flow.

Expertise:

We built the entire visual brand from scratch — including the logo, labels, tags, and packaging design. The website was designed for clarity, speed, and style, with smooth interactions and subtle animations. We also crafted a full social media kit to help the brand launch online with consistency and elegance.

Customization:

Everything was tailored — from the font pairing and color palette to the layout of the product detail pages. We created a unique brand system that could scale across clothing, digital, and print. The packaging, hang tags, and digital banners were all aligned to reflect a premium, cohesive feel — down to the smallest details.